Communications Director

Role Overview
The Communications Director leads all the external and internal communication efforts to effectively share The Cross Church's vision, mission, and message with our congregation and the broader community. This role requires a strategic thinker with strong creative abilities who can develop and implement cohesive communication strategies across multiple platforms within The Cross Church’s high-performance culture and purpose to “Spread God’s Fame by Making Disciples of All People.” This position manages the Communications Team and reports to the Executive Engagement Minister.

Job Classification
Full-time Administrative Exempt with Benefits

Schedule
Office Hours: Monday – Friday 8AM to 5PM*
*The schedule for this position may vary.
Weeknights, Weekends and more than 40 hours per week will be necessary and expected at times.

Responsibilities and Expectations
• Strategic Communications Planning: Develop and execute comprehensive communication strategies that advance the church's mission and amplify its impact in partnership with pastors and ministers.
• Marketing Strategy: Develop and implement outreach-focused marketing campaigns designed to attract people from the broader community to the church, increasing church visibility, and drawing new visitors to services and events with the goal of church growth and expanding God's kingdom.
• Brand Management: Maintain consistent messaging and visual identity across all church communications and marketing materials.
• Content Creation: Oversee the creation of engaging, gospel-centered content for various platforms, including website, social media, email newsletters, brochures, and other printed materials.
• Copywriting: Craft compelling, clear, and well-written communications that effectively convey the church's message across different channels and audiences.
• Digital Presence: Manage the church's website and social media accounts, ensuring content is current, relevant, accurate, and effectively engages different audiences. Develop and oversee growth-oriented digital marketing strategies including SEO, email marketing, social media advertising, and targeted online campaigns to reach new audiences and invite them into the church community.
• Sunday Service Support: Coordinate communications elements for worship services, including announcements and slides.
• Ministry Support: Partner with ministry leaders to create promotional materials and communication strategies for ministry-level events, programs, and initiatives.
• Media Relations: Serve as a contact for media inquiries and develop press releases when appropriate.
• Metrics & Evaluation: Track and analyze communication and marketing effectiveness, with a particular focus on metrics related to community outreach, guest numbers, and church growth to inform future evangelistic strategies.
• Manage, update and keep current The Cross Church App for content.
• Supervise outside designers, printers and other vendors enlisted in communication projects.
• Administer the communications budget with accountability for the accurate and complete record keeping of all department expenses.
• Hire, supervise, develop, and retain communications staff and volunteers; conduct performance evaluations based on goals and objectives.  • Steward church resources with care, such as furniture, fixtures, equipment, supplies and other resources.
• Attend staff meetings and team meetings each week.
• Foster a cooperative, healthy and motivating relationship with staff, volunteers and church families.
• Perform other duties as assigned. 

Qualifications, Experience and Critical Skills 
• Agreement with The Cross Church’s faith statement and mission to “spread God’s fame by making disciples of all people.” 
• Committed to biblical Christian principles and teachings both professionally and personally.  
• Established pattern of Bible study and prayer.  
• A prayerful, tithing, and participating member of The Cross Church expected. 
• Passion for Christ and His Church. 
• Communications, marketing or public relations secondary degree required. 
• Previous experience in communications and/or marketing role, 5+ years.  
• Possess a comprehensive knowledge of media strategies and processes. 
• Understanding of printing and publication processes. 
• Broad understanding of marketing and mass communication media outlets and technologies. 
• Exceptional writing skills with the ability to craft compelling narratives, clear messaging, and content appropriate for diverse audiences and platforms. 
• Excellent verbal communication skills. 
• Design proficiency. 
• Relational, self-motivated, strong work ethic, organized, dependable, reliable and willing to do whatever it takes to get the job done. 
• Exceptional leadership, interpersonal skills, and time management. 
• Strong project management, highly organized, attention to details. 
• Ability to use appropriate judgment in the areas of discretion, sensitivity and confidentiality. 
• Ability to thrive in a collaborative team environment.  
• The ability to handle moderate stress levels. 
• Ability to troubleshoot, multitask and dream big.  
• Competency in computer/web-based technology with the capacity to learn new applications quickly, including but not limited to: 

• Sufficient good health to discharge duties properly.
• Passing criminal, financial and sexual misconduct background checks required. 

Conclusion 
This job description is intended to convey information essential to understanding the scope of the position.  It is not intended to be an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with the position.